myguideTravel Blog

Boston Globe Travel Show

February 27th, 2008

Over the February 22-24, 2008 weekend, the myguideTravel team exhibited at the annual Boston Globe Travel Show at the Seaport World Trade Center on Boston’s Waterfront. I was fortunate enough to be part of the team who worked at the event and I must say it was very impressive. There was over 250 exhibitors on hand, with such destinations as diverse as India, Egypt and Malayasia. We were on hand to promote our destination specialist brands myguideIreland, myguideBritain and myguideScotland. Despite a snowstorm on Friday that dropped about 8 inches (2o centimeters) on the city, the turnout was strong with approximately 13,000 people coming through the doors.

To promote our destinations at this event, our teams offered a special 5 and 5 deal where we made available a 5% discount to anyone booking a 2008 vacation with a deposit paid and an additional 5% discount for anyone booking it and paying in full. There was a lot of activity at our booth and we distributed a plethora of information over the weekend to prospective vacationers.

Despite some challenges for people in North America to visit Europe this year, such as a weak dollar and the high cost of airfares, we are confident that Ireland & Britain are still a good value for holidays. Plus, we are eagerly looking forward to March, with the best marketing tool Ireland has in its favor, Saint Patrick’s Day, approaching and the resultant intense media focus that will make Ireland and its diaspora the center of the world, at least for one day.

Entry Filed under: Travel